Archive for the ‘Web Services’ Category
Commenting Rules
Hi all:
I get many comments here daily. Unless they add value to the site I mark them as spam.
Comments like “Great Post!!” serve no purpose beyond putting a back link on my site.
I am looking for comments that reference the post and add value. Please consider asking questions, or correcting me if I have said something you do not agree with. Start a conversation!
The key factor is relevance.
Regards
Bill
Improve Your Site Ranking – a great place to start
At Timely Copy we see many clients who approach us with a request to "improve their Search Engine ranking". They know that they need to "rank well to improve their traffic" but have little idea of how to achieve this. I will bet that this sounds familiar.
Many people view Search Engine Optimisation (SEO) as an arcane art or a specialised branch of psychology. This is both true and false. At its simplest, SEO is feeding a set of programs owned by Google, Yahoo and Bing the information they need, so that you can look good in their robotic eyes. Professional SEO work is often needed to set you on the right path.
Perhaps your company has been considering doing something about their web site. They know that it is is not 100% and would like it improved. Or perhaps as a webmaster, you have been instructed to do some of that SEO stuff. Read the rest of this entry »
Look First at Organic Traffic
In order for a site to succeed it must have both traffic and conversions. When designing and creating a web site, we consider organic traffic to be the most important. get the site right and the search engines will direct people to it. It has appeal and visitors will soon become customers.
Yes, I am aware of Of-site SEO and paid traffic, but that is the last step in increasing the value of a site. Even with adwords, the Quality Score determines the magnitude of your costs. use organic traffic from the search engines to tune and guide your site’s evolution.
There are 3 aspects of getting a site “right”:
- Relevant content
- Relevant and related keywords and finally
- Asthetics
When someone approaches the web with a need, they will Read the rest of this entry »
SEO Fads and the 80 / 20 rule
There are two types of SEO practitioner. Those who chase the fads and the “latest trick” and those that understand the system and use only time honoured methods. The parento principle which is known as the 80/20 rule applies strongly to Search Engine Optimization. This rule states that 80% of your gain comes from 20% of your effort.
We understand search engines and work with them. The concept of trying to constantly trick Google, Yahoo and MSN is very 80% on the work scale. There is a component of each search engine’s algorythm that changes constantly to foil the scammers and black hat operators.
20% of the effort returns 80% of the gain. To utilise this principle, we work with the search engines and our results speak for themselves. Read the rest of this entry »