Article Writing – 1,000 Words
Large articles or white papers are not as common on the internet as you would expect. They can be a very effective method of increasing your authority status if written well. The structure of a large article differs markedly from their smaller siblings. I recommend following the time honoured structure of:
- Introduction – 150 words
- Subheading and para – 180-200 words
- Subheading and para – 180-200 words
- Subheading and para – 180-200 words
- Subheading and para – 180-200 words (optional)
- Conclusion – 150 words
- Final Conclusion – 50 words
Include at least 2 lists of 3 or 5 bullet points (always an odd number) because people like to scan rather than read. The subheadings provide a simple form of summary. Where possible ensure that the first 4-6 words of each para describe the content of the para. It is all down to assisting people to scan rather than read. They are going to anyway, so work with them.
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