Web site copy per page

Web site copy per page

Fill your site with professional copy that will serve you properly. Copy is tuned for SEO and Google quality score. Each page is up to 600 words in length.

Creating Web Copy

Copy writing requires both skill and discipline. The skill is in making the message persuasive, non threatening and clear all at the same time. All website copy is sales related, even the fill content. This is because people are always judging your motives and can only do so from the tone and content of your online copy.

The functions of good copy

Effective copy performs the following functions. It must:

• build trust
• be valid so you know what you are talking about
• be easy to understand
• be clearly written with no ambiguity
• inform the reader without triggering any defences and
• build a relationship with the reader

While each page is designed to stand alone, the copy is definitely part of the sales funnel. It is the reason for the reader to visit your page but must direct the reader to feel that your site is his favourite resource. You know your stuff and are trustworthy. Each part of each page is part of a very subtle mechanism designed to work together to lead the reader to a certain action. This may be to:

• purchase a product
• fill in the opt-in form or
• fill in an enquiry form

Search Engine Optimisation

Good copy must also lead the Search Engines to the conclusion desired for them.

With the recent introduction of Latent Semantic Indexing by Google, copywriting has become both easier and harder. Easier because the bot is scanning for topical reference more than keyword reference and harder because the insertion of keywords into copy no longer works unless supported by the remainder of the copy. Google claim they are not using this technology, but have you noticed the increase of synonyms in the search results? A quick read of the patent registered some years ago clearly defines both how and why.

Timely Copy write clean, clear and concise copy designed to lead the reader to a desired action, to lead the bots to their desired action, and to keep the US Federal Bureau of Trade well away from your site. Do not go there, Government interference in private business is one of my hot buttons.