Timely Copy

The Cuckoo Sales Letter

Bill — Fri, 26 Mar 2010 01:28:14 +0000

Article distribution is much more than just a backlink generation exercise!

Do you think that placing your product sales letter in the blogs and sites of your competition would improve the performance of your site?

What if you could convince webmasters to include a link to your sales pages in the salesletter? If they did it as their choice and think that they were being clever and had gotten one up on you? Just who has the chuckle then?

Think of the advantages of this, backlinks, traffic and branding all in one.

The Goal of Copywriting

Bill — Thu, 11 Mar 2010 02:31:59 +0000

Copywriting is the craft of writing copy, the use of words to promote a person, business, opinion or idea. A good copywriter is a skilled wordsmith with a flair for marketing psychology.

Speaking bluntly, copy is designed to capture and hold the attention of a visitor, to lead that visitor through a process of education and indoctrination, then to direct him or her to perform a required action in a low stress environment. This may be to press the buy-now button, to enter name and email address into the opt-in form or to join a membership list or indeed to do any other thing that the site owner desired.

Copywriting – Fair Value

Bill — Wed, 24 Feb 2010 03:50:11 +0000

To get a really professional copywriting job done with all the above criteria met it is essential that those hiring the copywriters need to understand that this work does not come cheaply. The base rate for a 500 word article would be $15. For this amount a copywriter is prepared to research, write, proof read and edit their work. The client can rightfully expect and get a professional job.

Commenting Rules

Bill — Wed, 20 Jan 2010 05:58:02 +0000

Hi all: I get many comments here daily. Unless they add value to the site I mark them as spam. Comments like “Great Post!!” serve no purpose beyond putting a back link on my site. I am looking for comments that reference the post and add value. Please consider asking questions, or correcting me if [...]

Improve Your Site Ranking – a great place to start

Bill — Mon, 11 Jan 2010 04:02:11 +0000

At Timely Copy we see many clients who approach us with a request to "improve their Search Engine ranking". They know that they need to "rank well to improve their traffic" but have little idea of how to achieve this. I will bet that this sounds familiar. Many people view Search Engine Optimisation (SEO) as [...]

Look First at Organic Traffic

Bill — Sat, 14 Nov 2009 02:45:42 +0000

In order for a site to succeed it must have both traffic and conversions. When designing and creating a web site, we consider organic traffic to be the most important. get the site right and the search engines will direct people to it. It has appeal and visitors will soon become customers. Yes, I am [...]

SEO Fads and the 80 / 20 rule

Bill — Sat, 14 Nov 2009 02:22:49 +0000

There are two types of SEO practitioner. Those who chase the fads and the “latest trick” and those that understand the system and use only time honoured methods. The parento principle which is known as the 80/20 rule applies strongly to Search Engine Optimization. This rule states that 80% of your gain comes from 20% [...]